CAIRO: Egypt’s Ministry of Tourism and Antiquities has launched a promotional campaign on social media to promote the country’s tourist destinations for this summer.
The ministry said the campaign targets the main Arab markets for tourism to Egypt, including Saudi Arabia, the UAE, Kuwait and Jordan.
Amr El-Kady, CEO of the Egyptian Tourism Promotion Authority, said the campaign also aims to attract domestic tourism.
Suzan Mustafa, director general of the Tourism Promotion Department at the authority, said the campaign coincides with Egypt’s participation in the Arabian Travel Market in Dubai on May 9-12.